{"id":2162,"date":"2022-02-16T14:39:42","date_gmt":"2022-02-16T14:39:42","guid":{"rendered":"https:\/\/ericjbusch.com\/EJB_2022\/?post_type=portfolio&#038;p=2162"},"modified":"2024-04-26T00:29:14","modified_gmt":"2024-04-26T00:29:14","slug":"service-launch","status":"publish","type":"portfolio","link":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/service-launch\/","title":{"rendered":"SERVICE LAUNCH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2162\" class=\"elementor elementor-2162\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226e249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226e249\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7effef\" data-id=\"c7effef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b883966 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b883966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk4MSwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0VGh1bWJfUHJvZHVjdExhdW5jaC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch.jpg\" class=\"attachment-full size-full wp-image-1981\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch-1024x768.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_ProductLaunch-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b4e432 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b4e432\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a380ac\" data-id=\"5a380ac\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c614ffd elementor-align-center elementor-widget elementor-widget-raven-heading\" data-id=\"c614ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">PORTFOLIO<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db75c6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5db75c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSERVICE LAUNCH\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4925a2f elementor-widget elementor-widget-heading\" data-id=\"4925a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KeepStock Managed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169a789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169a789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2947a2\" data-id=\"c2947a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37803bc elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"37803bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">SITUATION<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a60da elementor-widget elementor-widget-text-editor\" data-id=\"e3a60da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facilities seeking external help with management of MRO inventory were limited to two options in the marketplace, each with drawbacks:<\/p><ul><li>VMI = Vendor managed inventory by the material supplier at no charge but restricted to only that supplier\u2019s products (i.e., an incomplete solution).<\/li><li>Integrated Supply = Total management of MRO supply chain that required transfer of procurement function as well (i.e., an exorbitant solution).<\/li><\/ul><p>Grainger sought to fill this gap to meet the needs of large and complex customers who requested management of non-Grainger materials but were uninterested in partnering with an integrated supplier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c293829\" data-id=\"c293829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8d986 elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"ac8d986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">WORK COMPLETED<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e6fe1 elementor-widget elementor-widget-text-editor\" data-id=\"63e6fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A staff-augmentation offer was developed to enable customers to obtain help incrementally and bring MRO material management and sourcing expertise into their existing storeroom operations. My work over the course of the development project and initial go to market spanned all aspects of a new product launch, including:<\/p><ul><li>Creation of core narrative, value proposition, positioning and messaging.<\/li><li>Design of entire sales cycle process, spanning lead submission and qualification, opportunity assessment, proposal creation, contract authoring and service implementation.<\/li><li>Development of sales enablement materials, including talk tracts, pitch decks, conversation guides, customer profiles and discovery questions.<\/li><li>Collaboration with marketing to produce collateral such as one pagers, brochures, capabilities overview, etc.<\/li><li>Design of 40\u2019 x 40\u2019 tradeshow booth.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66a5b90\" data-id=\"66a5b90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bc0ff elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"21bc0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">OUTCOME<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e61d47 elementor-widget elementor-widget-text-editor\" data-id=\"3e61d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KS Managed was deemed operational and transitioned to a full-time program manager after a two year development and launch cycle.<\/p><p>During that time customers who implemented KS Managed increased annual product purchases by 155% on average. In addition, operating expenses for KS Managed implementations proved to be 48% lower than similarly staffed implementations of Grainger\u2019s VMI solution.<\/p><p>A sampling of deliverables and marketing assets created during the project are pictured below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe9a1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe9a1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d68c966\" data-id=\"d68c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15b089a gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"15b089a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2162 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2OCwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX1Byb2RMYXVuY2hfMDQuanBnIiwic2xpZGVzaG93IjoiMTViMDg5YSJ9\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04.jpg'><img decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_04-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2NywidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX1Byb2RMYXVuY2hfMDMuanBnIiwic2xpZGVzaG93IjoiMTViMDg5YSJ9\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03.jpg'><img decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_03-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2NiwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX1Byb2RMYXVuY2hfMDIuanBnIiwic2xpZGVzaG93IjoiMTViMDg5YSJ9\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_02-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2OSwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX1Byb2RMYXVuY2hfMDUuanBnIiwic2xpZGVzaG93IjoiMTViMDg5YSJ9\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_ProdLaunch_05-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d01a37 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5d01a37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5910167\" data-id=\"5910167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b95434 elementor-widget elementor-widget-spacer\" data-id=\"7b95434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc0abde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fc0abde\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9f6e64\" data-id=\"a9f6e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d67a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d67a8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ebc966 raven-column-flex-center raven-column-flex-horizontal\" data-id=\"7ebc966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277f75c elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"277f75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/value-prop-positioning\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tPREV: VALUE PROPOSITIONS\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e454a7 elementor-hidden-mobile elementor-widget elementor-widget-raven-flex-spacer\" data-id=\"8e454a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-flex-spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div 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class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tNEXT: CONCEPTUAL MODELS\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div 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