{"id":2220,"date":"2022-02-16T20:09:32","date_gmt":"2022-02-16T20:09:32","guid":{"rendered":"https:\/\/ericjbusch.com\/EJB_2022\/?post_type=portfolio&#038;p=2220"},"modified":"2024-04-26T00:21:32","modified_gmt":"2024-04-26T00:21:32","slug":"narrative-messaging","status":"publish","type":"portfolio","link":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/","title":{"rendered":"NARRATIVE &#038; MESSAGING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2220\" class=\"elementor elementor-2220\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226e249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226e249\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7effef\" data-id=\"c7effef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b883966 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b883966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAxMywidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0VGh1bWJfTmFycmF0aXZlV29vZEFuZ2xlLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg\" class=\"attachment-full size-full wp-image-2013\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle-1024x768.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b4e432 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b4e432\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a380ac\" data-id=\"5a380ac\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c614ffd elementor-align-center elementor-widget elementor-widget-raven-heading\" data-id=\"c614ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">PORTFOLIO<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db75c6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5db75c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tNARRATIVE & MESSAGING\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4925a2f elementor-widget elementor-widget-heading\" data-id=\"4925a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MRO Inventory Management Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169a789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169a789\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2947a2\" data-id=\"c2947a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37803bc elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"37803bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">SITUATION<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a60da elementor-widget elementor-widget-text-editor\" data-id=\"e3a60da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grainger sales efforts focused on becoming the preferred supplier for \u201cunplanned purchases\u201d; i.e., MRO material needs that are infrequent and non-repetitive. However competitive pressures shifted attention to acquiring customers\u2019 inventory related purchases\u2014&#8221;planned&#8221; items purchased frequently and usually kept in stock.<\/p><p>An inventory replenishment solution was launched and incrementally developed over a few years before being wholly rebranded as KeepStock. Shortly thereafter it was determined most sellers were not comfortable talking to customers about inventory as a topic or issue and often resorted to simple feature dumping.<\/p><p>Leadership requested new messaging integrated with sales enablement tools and training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c293829\" data-id=\"c293829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8d986 elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"ac8d986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">WORK COMPLETED<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e6fe1 elementor-widget elementor-widget-text-editor\" data-id=\"63e6fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working as part of a cross-functional project team I utilized insights and conceptual models previously derived from my customer research to conceive a \u201cMRO inventory story\u201d. Designed to be utilized by Grainger sellers during impromptu customer conversations, the story was visually facilitated by drawing a process diagram with icons, labels and insight references.<\/p><p>I collaborated with Grainger\u2019s Learning, Training and Organizational Development team to create sales enablement materials and then facilitated a nationwide sales training effort. Thereafter sellers executed customer conversations whenever presented with an opportunity.<\/p><p>The entire project\u2014from kickoff to final training of sales teams\u2014was completed in less than six months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66a5b90\" data-id=\"66a5b90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bc0ff elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"21bc0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">OUTCOME<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e61d47 elementor-widget elementor-widget-text-editor\" data-id=\"3e61d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deployment was completed via cascading train-the-trainer approach. Subsequent variations of the story were rolled out to SMB and National Accounts sales teams the following year.\u00a0A revised version of the story was deployed to Sales teams three years later.\u00a0<\/p><p>More than 3,500 Grainger sellers utilized the MRO inventory story as the basis of customer conversations over a four year period.\u00a0During that time KeepStock experienced 152%+ channel revenue growth; a 26% CAGR.<\/p><p>A third iteration of the inventory story, retitled as <i>MRO Material Flow<\/i>, was utilized for the launch of KS Managed to convey the scope of management tasks covered by the solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe9a1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe9a1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d68c966\" data-id=\"d68c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15b089a gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"15b089a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2220 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyNCwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wMy0xLmpwZyIsInNsaWRlc2hvdyI6IjE1YjA4OWEifQ%3D%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1.jpg'><img decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_03-1-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyOSwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wNy5qcGciLCJzbGlkZXNob3ciOiIxNWIwODlhIn0%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07.jpg'><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07-1024x768.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_07-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyMywidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wMi0xLmpwZyIsInNsaWRlc2hvdyI6IjE1YjA4OWEifQ%3D%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1-1024x768.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_02-1-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyMiwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wMS0xLmpwZyIsInNsaWRlc2hvdyI6IjE1YjA4OWEifQ%3D%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_01-1-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyNSwidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wNC5qcGciLCJzbGlkZXNob3ciOiIxNWIwODlhIn0%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"899\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04-1024x767.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_04-768x575.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"15b089a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIyNywidXJsIjoiaHR0cHM6XC9cL2VyaWNqYnVzY2guY29tXC9FSkJfMjAyMlwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDJcL0VKQl9Qb3J0RGV0YWlsX05hcnJhdGl2ZV8wNi5qcGciLCJzbGlkZXNob3ciOiIxNWIwODlhIn0%3D\" href='https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06.jpg 1200w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06-300x225.jpg 300w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06-1024x768.jpg 1024w, https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortDetail_Narrative_06-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d01a37 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5d01a37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5910167\" data-id=\"5910167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b95434 elementor-widget elementor-widget-spacer\" data-id=\"7b95434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc0abde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fc0abde\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9f6e64\" data-id=\"a9f6e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d67a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d67a8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ebc966 raven-column-flex-center raven-column-flex-horizontal\" data-id=\"7ebc966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277f75c elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"277f75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/application-development\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tPREV: APPLICATION DEVELOPMENT\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e454a7 elementor-hidden-mobile elementor-widget elementor-widget-raven-flex-spacer\" data-id=\"8e454a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-flex-spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"raven-spacer\">&nbsp;<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ac756 elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"40ac756\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/customer-research\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tNEXT: CUSTOMER RESEARCH\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<span class=\"raven-button-icon raven-button-icon-position-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfe68b elementor-widget elementor-widget-spacer\" data-id=\"2bfe68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MRO Inventory Management Story<\/p>\n","protected":false},"author":1,"featured_media":2013,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","portfolio_category":[42,40],"portfolio_tag":[],"class_list":["post-2220","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-print","portfolio_category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NARRATIVE &amp; MESSAGING - Eric J Busch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NARRATIVE &amp; MESSAGING - Eric J Busch\" \/>\n<meta property=\"og:description\" content=\"MRO Inventory Management Story\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric J Busch\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T00:21:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/\",\"url\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/\",\"name\":\"NARRATIVE & MESSAGING - Eric J Busch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/EJB_PortThumb_NarrativeWoodAngle.jpg\",\"datePublished\":\"2022-02-16T20:09:32+00:00\",\"dateModified\":\"2024-04-26T00:21:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/EJB_PortThumb_NarrativeWoodAngle.jpg\",\"contentUrl\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/EJB_PortThumb_NarrativeWoodAngle.jpg\",\"width\":1200,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/narrative-messaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NARRATIVE &#038; MESSAGING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/#website\",\"url\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/\",\"name\":\"Eric J Busch\",\"description\":\"B2B Marketer &amp; Product Strategist\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ericjbusch.com\\\/EJB_2022\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NARRATIVE & MESSAGING - Eric J Busch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/","og_locale":"en_US","og_type":"article","og_title":"NARRATIVE & MESSAGING - Eric J Busch","og_description":"MRO Inventory Management Story","og_url":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/","og_site_name":"Eric J Busch","article_modified_time":"2024-04-26T00:21:32+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/","url":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/","name":"NARRATIVE & MESSAGING - Eric J Busch","isPartOf":{"@id":"https:\/\/ericjbusch.com\/EJB_2022\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/#primaryimage"},"image":{"@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/#primaryimage"},"thumbnailUrl":"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg","datePublished":"2022-02-16T20:09:32+00:00","dateModified":"2024-04-26T00:21:32+00:00","breadcrumb":{"@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/#primaryimage","url":"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg","contentUrl":"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/02\/EJB_PortThumb_NarrativeWoodAngle.jpg","width":1200,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/narrative-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ericjbusch.com\/EJB_2022\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/ericjbusch.com\/EJB_2022\/portfolio\/"},{"@type":"ListItem","position":3,"name":"NARRATIVE &#038; MESSAGING"}]},{"@type":"WebSite","@id":"https:\/\/ericjbusch.com\/EJB_2022\/#website","url":"https:\/\/ericjbusch.com\/EJB_2022\/","name":"Eric J Busch","description":"B2B Marketer &amp; Product Strategist","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ericjbusch.com\/EJB_2022\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio\/2220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/comments?post=2220"}],"version-history":[{"count":17,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio\/2220\/revisions"}],"predecessor-version":[{"id":3113,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio\/2220\/revisions\/3113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/media\/2013"}],"wp:attachment":[{"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/media?parent=2220"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio_category?post=2220"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/ericjbusch.com\/EJB_2022\/wp-json\/wp\/v2\/portfolio_tag?post=2220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}