{"id":1099,"date":"2022-01-27T16:20:34","date_gmt":"2022-01-27T16:20:34","guid":{"rendered":"https:\/\/ericjbusch.com\/EJB_2022\/?p=1099"},"modified":"2022-01-27T16:37:50","modified_gmt":"2022-01-27T16:37:50","slug":"relativity","status":"publish","type":"post","link":"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/","title":{"rendered":"Relativity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1099\" class=\"elementor elementor-1099\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0913c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0913c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603310e7\" data-id=\"603310e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24a975b elementor-widget elementor-widget-text-editor\" data-id=\"24a975b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Toto Neorest 700 knows when you are using it and when you are not. &nbsp;It features a tankless design and cyclone flushing system to conserve water. A wireless control commands its many functions, its heated seat will help keep you cozy and its autoflush feature concludes each visit. It can be yours for roughly $4,000.<\/p>\n<p>Expensive? That depends.<\/p>\n<p>If your household income is around the U.S. median ($67K in 2020) adding it to your bathroom would consume about 6% of your annual earnings; that&#8217;s an expense few investment advisors would support. The American Standard Cadet 3, sold at most big box retailers for under $200, is probably a more reasonable option.<\/p>\n<p>But if your in the top 0.1% of U.S. households\u2014with an annual income in excess of $2M\u2014installing the Neorest costs roughly the same in terms of expense-to-income ratio. From that perspective, spending $4K+ for a state of the art, next generation toilet is a relatively good deal.<\/p>\n<p>Of course, few individuals see it this way. Most will view such luxury as excessive, unnecessary, exorbitant and frivolous. And many will argue spending money on such an item is nothing more than a tremendous waste.<\/p>\n<p>If you agree with this opinion, are you equally as offended by the notion of paying $3+ for coffee at Starbucks\u2014roughly 15 times what it would cost to brew it at home? Or are you appalled by the idea of paying $5 for case of bottled water\u2014roughly 125 times what it costs from your tap?<\/p>\n<p>If so, then you shouldn\u2019t work in marketing.&nbsp;<span style=\"font-size: 1em;\">Because from the vantage point of a citizen in Haiti, where a typical daily wage is $2, spending $5 on bottled water is indulgent, paying $3 for a cup of coffee is ludicrous and buying a $200 toilet is unconscionable.&nbsp;<\/span><span style=\"font-size: 1em;\">Using your income level as the basis for assessing other people&#8217;s willingness to buy a product is analogous to a doctor violating the Hippocratic oath.&nbsp;You can use your income to assess your relative wealth, but it has no relevance in assessing a product&#8217;s&nbsp;<\/span>value or the&nbsp;<span style=\"font-size: 1em;\">development of a marketing strategy.&nbsp;<\/span><\/p><p><span style=\"font-size: 1em;\">As a marketer your job is to find customers, not become one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You can use your income to assess your relative wealth, but it has no relevance in assessing a product\u2019s value or the development of a marketing strategy.<\/p>\n","protected":false},"author":1,"featured_media":1100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[47,49,48,50],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messaging-content","category-service-design","category-strategic-planning","category-value-prop-positioning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relativity - Eric J Busch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relativity - Eric J Busch\" \/>\n<meta property=\"og:description\" content=\"You can use your income to assess your relative wealth, but it has no relevance in assessing a product\u2019s value or the development of a marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric J Busch\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T16:20:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T16:37:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/01\/EJB_RELATIVITY.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1846\" \/>\n\t<meta property=\"og:image:height\" content=\"1641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"einweg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"einweg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/\"},\"author\":{\"name\":\"einweg\",\"@id\":\"https:\/\/ericjbusch.com\/EJB_2022\/#\/schema\/person\/b5405300bb3bac1c37512fc064b182c2\"},\"headline\":\"Relativity\",\"datePublished\":\"2022-01-27T16:20:34+00:00\",\"dateModified\":\"2022-01-27T16:37:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/\"},\"wordCount\":365,\"image\":{\"@id\":\"https:\/\/ericjbusch.com\/EJB_2022\/2022\/01\/27\/relativity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ericjbusch.com\/EJB_2022\/wp-content\/uploads\/2022\/01\/EJB_RELATIVITY.jpeg\",\"articleSection\":[\"Messaging &amp; 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