Messaging & Content Archives

My Feedback

The revolution enabled by the Internet eliminated walls and fences in favor of landmines and trap doors.

No Big Brother

We all have daily rituals when it comes to content consumption, but Big Brother is no longer setting the agenda.

Spark THEN Burn

We don’t mind sparks. But we are weary of fires.

Relativity

You can use your income to assess your relative wealth, but it has no relevance in assessing a product’s value or the development of a marketing strategy.

Regret vs Retrospect

In February 2010 then Secretary of State General Colin Powell was asked by “Face the Nation” host Bob Schieffer if he had “any regrets” endorsing Barack Obama during the 2008 presidential campaign.

I remember the interview because I didn’t like that question.

Communication

The challenge with marketing via digital communication is creating content strong enough to overpower everything else beyond our control that contributes to the message.

Starting the Rigorous Pursuit

I have a plan for where this whole thing is going, but candidly it could come to a dead end. Regardless I am excited to get started.

People will pay for content if it is necessary, irreplaceable and unshareable. Businesses who get excited about the first five words of that sentence don’t understand how constraining the next seven are.