When someone asks you for instructions on a task you didn’t assign, be mindful of the opportunity being presented.
Continue readingSpark THEN Burn
We don’t mind sparks. But we are weary of fires.
Continue reading¢ontent vs ACCE$$
People will pay for content if it is necessary, irreplaceable and unshareable. Businesses who get excited about the first five words of that sentence don’t understand how constraining the next seven are.
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