Anyone attempting to create, build, develop, or launch something new should adhere to these four fundamental principles.
Continue readingRelativity
You can use your income to assess your relative wealth, but it has no relevance in assessing a product’s value or the development of a marketing strategy.
Continue readingInvesting Time
If you are going to invest significant time in something, make certain you have a mechanism or means to evaluate your return.
Continue readingUnreasonable Request
A man walks into a Ferrari dealership, approaches a salesperson, hands him a picture of a Ferrari Aurea GT and states “I’d like to buy that car today; here’s $15,000.”
Continue readingStarting the Rigorous Pursuit
I have a plan for where this whole thing is going, but candidly it could come to a dead end. Regardless I am excited to get started.
Continue reading



