Value Prop & Positioning Archives

My Feedback

The revolution enabled by the Internet eliminated walls and fences in favor of landmines and trap doors.

Relativity

You can use your income to assess your relative wealth, but it has no relevance in assessing a product’s value or the development of a marketing strategy.

Investing Time

If you are going to invest significant time in something, make certain you have a mechanism or means to evaluate your return.

Communication

The challenge with marketing via digital communication is creating content strong enough to overpower everything else beyond our control that contributes to the message.

Unreasonable Request

A man walks into a Ferrari dealership, approaches a salesperson, hands him a picture of a Ferrari Aurea GT and states “I’d like to buy that car today; here’s $15,000.”

Starting the Rigorous Pursuit

I have a plan for where this whole thing is going, but candidly it could come to a dead end. Regardless I am excited to get started.

People will pay for content if it is necessary, irreplaceable and unshareable. Businesses who get excited about the first five words of that sentence don’t understand how constraining the next seven are.