The revolution enabled by the Internet eliminated walls and fences in favor of landmines and trap doors.
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Northern Lights
Confession: I own a lot of Christmas lights and if/when I have time in November I like to pull them out of storage and put them on display.
Continue readingNo Big Brother
We all have daily rituals when it comes to content consumption, but Big Brother is no longer setting the agenda.
Continue readingSpark THEN Burn
We don’t mind sparks. But we are weary of fires.
Continue readingRegret vs Retrospect
In February 2010 then Secretary of State General Colin Powell was asked by “Face the Nation” host Bob Schieffer if he had “any regrets” endorsing Barack Obama during the 2008 presidential campaign.
I remember the interview because I didn’t like that question.
Continue readingTools – Part Two
It is highly unlikely any of the applicants for your open marketing position have experience with ALL your digital tools. So take care writing your skill requirements.
Continue readingTools – Part One
Batman may have a great utility belt, but that’s not what makes him Batman.
Continue readingCognitive Quirks
A brain fart is just one of many cognitive quirks that can distract, disrupt, delay and divert our mental productivity. Let’s review.
Continue readingInvesting Time
If you are going to invest significant time in something, make certain you have a mechanism or means to evaluate your return.
Continue readingCommunication
The challenge with marketing via digital communication is creating content strong enough to overpower everything else beyond our control that contributes to the message.
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