Cognitive Quirks

A brain fart is just one of many cognitive quirks that can distract, disrupt, delay and divert our mental productivity. Let’s review.

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Investing Time

If you are going to invest significant time in something, make certain you have a mechanism or means to evaluate your return.

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Communication

The challenge with marketing via digital communication is creating content strong enough to overpower everything else beyond our control that contributes to the message.

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Unreasonable Request

A man walks into a Ferrari dealership, approaches a salesperson, hands him a picture of a Ferrari Aurea GT and states “I’d like to buy that car today; here’s $15,000.”

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Burn Rate

Know your burn rate. It’s a simple measure of how fast you consume available resources and it greatly affects your professional and personal future.

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Failure 2 Fall

Fear of failure is common. And while it certainly can prevent us from trying, sometimes it prevents us from fine tuning.

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Busy

If bees and beavers could understand English, they would be insulted by our universal labeling of their behavior as “busy”.

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