Anyone attempting to create, build, develop, or launch something new should adhere to these four fundamental principles.
Continue readingFictitious Empathy
The belief that my employers genuinely cared about me proved a dangerous, seductive myth.
Continue readingLoud Curiosity
My intense intellectual curiosity and quick learning often lead others to mistake me for an extroverted, Type A natural leader.
Continue readingMy Feedback
The revolution enabled by the Internet eliminated walls and fences in favor of landmines and trap doors.
Continue readingNorthern Lights
Confession: I own a lot of Christmas lights and if/when I have time in November I like to pull them out of storage and put them on display.
Continue readingNo Big Brother
We all have daily rituals when it comes to content consumption, but Big Brother is no longer setting the agenda.
Continue readingSpark THEN Burn
We don’t mind sparks. But we are weary of fires.
Continue readingRegret vs Retrospect
In February 2010 then Secretary of State General Colin Powell was asked by “Face the Nation” host Bob Schieffer if he had “any regrets” endorsing Barack Obama during the 2008 presidential campaign.
I remember the interview because I didn’t like that question.
Continue readingTools – Part Two
It is highly unlikely any of the applicants for your open marketing position have experience with ALL your digital tools. So take care writing your skill requirements.
Continue readingTools – Part One
Batman may have a great utility belt, but that’s not what makes him Batman.
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