Anyone attempting to create, build, develop, or launch something new should adhere to these four fundamental principles.
Continue readingVisionary Manifesto
Fictitious Empathy
The belief that my employers genuinely cared about me proved a dangerous, seductive myth.
Continue readingLoud Curiosity
My intense intellectual curiosity and quick learning often lead others to mistake me for an extroverted, Type A natural leader.
Continue readingMy Feedback
The revolution enabled by the Internet eliminated walls and fences in favor of landmines and trap doors.
Continue readingThought Different
While pursuing my MBA, I wrote an investor report on Apple for a finance class. At the time (2003) Apple’s stock was valued at $14…
Continue readingInstructional Opportunity
When someone asks you for instructions on a task you didn’t assign, be mindful of the opportunity being presented.
Continue readingSpark THEN Burn
We don’t mind sparks. But we are weary of fires.
Continue readingRegret vs Retrospect
In February 2010 then Secretary of State General Colin Powell was asked by “Face the Nation” host Bob Schieffer if he had “any regrets” endorsing Barack Obama during the 2008 presidential campaign.
I remember the interview because I didn’t like that question.
Continue readingTools – Part Two
It is highly unlikely any of the applicants for your open marketing position have experience with ALL your digital tools. So take care writing your skill requirements.
Continue readingTools – Part One
Batman may have a great utility belt, but that’s not what makes him Batman.
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